If Rappers Were Copywriters
by Simon Goetz
Super nintendo, sega genesis.
Don’t know if you perused the company values guide we included in your packet, but Super Nintendo entertainment systems are quite affordable, and we’d like you to underline that. You’ve made it sound as if only wealthy people can play Super Mario Kart or NBA Jam. This is dangerous misdirection. Also: please do not mention Sega. They’re our biggest competitor. We don’t see any reason to put their name in people’s ears.
See all of the examples at here.