Inspiration: Move Something

Your goal as a creative is to move people and to get people to move. That's why you include a "call to action" in every ad - some action-verb-fueled sentence that tells people what to do and where to do it.

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And that's why you try to come up with ideas that have human truths and make a connection to people's emotions in order to elicit a response. 

Make them laugh. Make them cry. Make them buy. Make them talk. Make them share.

In this age of social media, a Share is one of the strongest and most coveted call to actions.
(Side note: Share with 2 friends today. Consider it your good deed of the day.) 

Word of mouth is still the most powerful advertising tool. So creating something that will get people talking and sharing (positively) is paramount. (Granted it doesn't always translate to more sales - but that's another conversation for another day.)

Now, where was I? I feel like I got derailed somewhere in there. Bueller? Bueller?

Oh, right... Movement. Moving people. Making people act and share stuff. 

Here's a Grand Prix Cannes winner that checks off all those boxes.