|Watch the SNL: G.O.B. Tampon Ad|
One great example of the awkward Things-We-Don't-Talk-About ads is the clandestine depiction of menstruation (the terror-inducing M word). We've come a long way from pouring blue liquid on sanitary pads (aka feminine napkins) but are now in this interesting
(aka weird) place of bright colours and women biking, swimming and jumping around like Sally O'Malley.
I can't remember the last time... Anyway. Thankfully, the Internet exists and advertisers - and more importantly creatives - have the chance to be a little more open and realistic with certain topics.
Here are two great examples of ads that make me feel like it's NOT an inhumanly strange, unspeakable horror that my body does things every month that make me capable of creating LIFE.
1. Bodyform tells the truth.
(See the hilarious post they're responding to here.)
2. Camp Gyno
They are honest, don't treat the viewer like an idiot prude and are very relatable - at least to people with vaginas.
So I guess the lesson here is if you're going to say "Vagina" or "Period" in an ad, you better be funny. And post it on YouTube.