For the most part, I meet a lot of people who know they want to make ads. Many of them, however, don't know exactly what that means, much less where to start.
Here is a little breakdown via The One Club - it's a helpful starting point for anyone, whether you're a high school student curious about getting into advertising or a media person wanting to switch.
Feel free to print out, rewrite, underline and circle as you see fit. Or just commit the entire thing to memory.
This is also helpful for anyone who is already a creative and would like to explain to their family what the hell they do. (Most of my family thinks I'm in marketing or I sell ad space. Sigh.)
something as unnecessary as dialogue was ever added to movies.