Inspiration: 2 Smart QR Code Ads

I'm kind of over QR codes - people (advertisers and brands alike) often use them superfluously and incorrectly. Saying "Put a QR Code on it!" - similar to "Let's put it on Facebook!" -  isn't an idea. You can't just pop something in because it's cool or trendy - you have to be strategic - it has to make sense and have a reason for being.

And you can't just put a QR code on something and expect someone to go through the trouble of scanning it - you have to tell me why I should scan it and you better damn well make it worth it.

Anyway, these two campaigns get it right. 
via AdFreak