Here's the ad if you haven't been alive for the past week:
My Caribbean friends and I all agreed that the ad was definitely funny and definitely perpetuating a stereotype – a positive one. (And let's be honest, 99% of ads play off stereotypes in some way or another.)
And the Jamaica Tourism Board has since put together a "Get Happy in Jamaica" package for visitors on their not-so-aesthetically-pleasing website.
Everybody is winning here. VW is getting lots of press and video views and Red Stripe and Jamaica are getting in on the action, too.
Think bigger. Think differently. Think strategically. And think quickly.
Start thinking today about how you can add things like that to your book and your work.
How can you think strategically to get your brands buzz? And (clients will love this) how can you get more bang for your buck? It's not always going to be a TV spot or an app or "something on Facebook."
Oh, and make sure you don't do racist shit. Just because this instance isn't exactly awful, doesn't mean that other things like this may not be. Thread lightly and be respectful of other cultures.
Remember, just because it's funny doesn't make it right.
(And just because your one Black/Asian/Hispanic/Indian friend or coworker thinks it's okay doesn't make it okay.)