Beer & Your Interview

I've been quoted saying "If Heineken were a man, I'd marry him." This is just another reason among the 42 million reasons I love Heineken.

Their latest project, The Candidate, is smart, creative and funny. (All things I love.) Plus it highlights some really valuable things about job interviews to help you do better. (Things you should love.)

The actual project sought to sift through over 1700 applications to find the most creative, passionate and spontaneous person to join Heineken's Events & Sponsorship Marketing Department.

The three-and-a-half minute video compilation of the project (*ahem* promotional stunt - I mean, they didn't do all this just because they had a seat to fill. They did this for press. Hint: it's working.) Anyway, the video shows what these guys went through - pretty random and kind of extreme stuff - but it really did point out some of the pitfalls people usually fall into when they go on interviews. And more importantly, truly exhibits how stepping outside of your comfort zone and being quick on your feet can get you further than you think.

Sounds kind of familiar right?

It should. I've been yapping about this stuff for over a year now. (I'd post links of relevant posts but I'm lazy today.)

At this very moment there are thousands of people who are reaching out to the same hundred creative recruiters for the same fifty jobs.

They're all passionate. Focused. Talented. Smart. Eager. Hardworking.

Just like you.

What can you do to win?

Here's what you can learn from The Candidate.

1. Don't say what you think they want to hear. Sounds cliche - but be true to yourself. Show who you are, how you're different and why you're great. If you are the right fit for the agency, you'll both know.

2. Be agile. You never know what may happen - what could go wrong - what could pop up. You have to be ready to deal with anything and most importantly, to change and adapt in an uncertain situation.

3. Be honest about how you feel. Are you nervous? Are you excited? Are you having a good time? Are you not sure what that question means? Interviewers are human. And they know you are. So don't be afraid to be imperfect and unscripted.

4. Get comfortable with the interviewer. Ask about their career path, their day to day job, their take on the agency, the industry, the position. Talk about their dog or whatever else you pick up they're passionate about. People want to work with someone they can talk to and hang out with. And, of course, someone they can trust.

5.  Leave an impression. When you write back in a day or two, how do you want them to remember you? What are the two or three main things you want them to be able to say to someone else about you - that they can only say about you and not Joe, John, Joanna or Jamie?