A year or two passed and I finally bought it. But it stayed on the shelf for another few months before I finally read it and realised what a true douchetard I was for taking so long.
I'd like to blame the creative who reco'd the book, seeing that "Hey, read this." isn't exactly a compelling call to action, but I take full responsibility here - imagine how great I'd have been had I read this book two years earlier??
This is one of the best how to make ads books out there and should be required reading for every creative wannabe.
It's no coincidence that my fav ad book references my fav toilet paper
(Mr Whipple was Charmin's spokesperson in the 60s+ Here's one of the spots)
Some thoughtful person(s) have compiled reviews on some of the top advertising books (a few I didn't know existed and added to my Amazon cart) at The Agency Review
If you haven't read it yet, hopefully my endorsement and/or the review get you to put it in your cart too.