I pondered and then responded:
"Because I'm good at it and I like doing it.
Being an artist in a corporate environment is difficult.
Creatives always go through this love/hate relationship with advertising.
On one hand, it's a lucrative way to channel our creativity.
On the other, it sometimes stifles our creativity.
I don't expect every day to be great. Or every project, coworker or client to be awesome.
Life is full of ups and downs.
But, as with any healthy relationship, the ups should outweigh the downs.
The ups make it worth it. The in-betweens, too.
(The downs make me an alcoholic.)
But as long as I feel challenged and supported, and know that I'm using my skills and growing and making a difference in some way, I'll be okay."
I wrote about it last year, here is a refresher.
Falling In and Out With Your Love
Originally posted 9/19/12
Look at award show entries. Seeing the great ideas and campaigns out there always reminds refuels me. If someone else could create this, then what awesomeness can I create? Check out Cannes Lion Winners or One Show Awards
Talk to your friends who are brokers, lawyers, nurses and unemployed. Advertising doesn’t see so bad after all, does it? Crabs, I don't know what to link this to. Um. Here. Article: 1/3 of companies block social media
Enter a competition. There are ad competitions going on all the time. Find one and put your all into it. It’s not necessary about winning (though who doesn't love winning?) but it’s more about getting that unfettered, unfiltered creative process going again. No clients, no budget, no account people, no limitations. Fly little bird, fly free! (I don’t know why I’m fixated on little animals today.) Check out the YoungGuns and Student ADDYs.