I think it's important to show your personality, be brave and go for what you want. It's also important not to piss people off in the process.
I've posted before about stunts some creatives have pulled to get attention and eventually get a job (Read Creative Jobhunting)
All in all, she has some balls and got her name out there. There's no such thing as bad publicity, right?
What are you willing to do to get hired? (Granted you have an awesome portfolio of course)