One. A lonely, lonely number.
Portfolios filled with work by teams stand out because there is a proper balance between art and copy. Ads done by a lone writer tends to be visually shabby or“off”. The type rarely looks right, and proper attention isn't given to visuals. With art directors who go writerless, copy tends to be overwritten, grammatically incorrect and sometimes misspelled.
Simply put, if you're working as half a team, your portfolio is half way there. In order to be considered as a viable job candidate, you must solid collection of work. Writers, don't assume that you'll get a pass from a creative director when the art direction is off. Same deal for art directors when it comes to copy. Creative directors are impressed by solid creative ideas. If they don't get the idea, they move onto someone else.
Finding a partner is easier than you think. Ad students always need some more and/or better work for their portfolios. Student writers and art directors are always seek each other out. As a student, take advantage of your school's advertising department and clubs. Get on your school's online message board. Go to events. You may even go to other local schools and find other students studying advertising. Or, start your own ad group! All it takes is a poster and a place to meet. Think of it as your first real assignment.
Outside of your school, local professional advertising associations usually have student memberships with reduced fees. It's a good way to both find potential partners and make contacts in the professional realm as well.
Working with a partner, your work will be so much better. Advertising is a tough, competitive business. A better book will help you. Believe us, you'll need it. Also, as a bonus, agencies are more likely to hire a junior team they know who can work well together than taking a chance on one person whom they hope will get along with others.
Like most creative directors, we love seeing really great work from recent graduates who want to be creatives. Put the right amount of attention and hard work into your portfolio – with help from a writer or art director – and your chance of making ads for a living goes skyward.
they've spoken to many professional and student groups about the advantages of workplace partnerships. They've written various blog posts about their partnership, and have been the subject of articles and reports for CBS Moneywatch and the Washington Post. They also contributed research to a segment of ABC's Good Morning America.