What the big wigs think about your book

I promise I’m not making any of this up. Here are some ad greats in a round table talking about juniors and their books.  It’s almost nine minutes long but worth every nugget of knowledge. Check it out:


A lot of the young talent these days have the big ideas but they don’t have the craft

Some of the student books all look the same

I can’t find great creatives that can write a 30 second communication that’s interesting or a print ad that doesn’t look like a thousand print ads that I’ve already seen before

As long as they’re artistic and know how to express themselves and can communicate something, get those guys

The base I hire on: if you’re super motivated, everything else can be taught