Beef Up Your Book

Creative people create.

Sounds crazy, I know.

But as a copywriter or art director, your job is to create. You do also have to write, and design, and think, and strategise, and present, and manipulate... but ultimately, you have to create.

So include things in your book to reflect that.

Have an extras section in your portfolio to feature your other interests, skills and outlets.

Add your videos, music, poetry, blog, photography, art, research presentations, sculptures - whatever it is that shows 1. you're passionate about something 2. you're talented 3. you're a creator.

This is not your book and shouldn't take place of actual ads, ideas, campaigns and such. Your book is the main course. But include these extras as a digestif, a little something to round off a great meal and keep a good taste in your mouth.

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