Time to grind. Are you ready?
I hope I didn’t scare you off on Friday with some of the challenges of being a creative. I did it because I love you. Truly. I want you to be great. And knowing what to expect and how to prepare yourself for it is going to help you be great. (Also, I’m a bit of a bully.)
I just want you to be prepared to work hard and give 108% to be successful.
You have to know the hours can be long and the projects can be hard and you will have challenges and sacrifices. You have to be willing to put in the work to get to where you want to go.
No one owes you anything.
No matter how good your book is, what award you won, who you know or where you went to school. No one owes you a reply to your email, feedback on your book, an interview – Shoot I don't owe you this next sentence.
And respect is earned.
That's why posts like how to stand out and how to promote your personal brand and the art of emailing and books like Breaking In are so valuable.
There are a million juniors out there. Why should anyone pick you? And if they do pick you, why should they keep you?
People get laid off and fired left and right in agencies, how do you ensure that you are not called into that dreaded meeting? (Outside of putting on your invisibility cloak. I got mine on Amazon.)
And don’t get me wrong, advertising is fun. It’s a great industry to work in. When you win, you win big. But it takes a long time and a lot of work and a bit of luck to get that win. There are at least 4 failures for every win. And a lot of weekend work and missed lunches and cancelled dates.
So start working hard now. Put your all into school, into building your book, into promoting yourself, into your job hunt and into being a student of advertising.